I have two sets of point shapefiles. They represent two different customer groups for a retail store. Shapefile A represents online customers, Shapefile B represents in-store customers.
What I would like to do is create some sort of heat map that displays where the concentrations of these customers are. That way I can hopefully show the differences in where these two different sets of customers are located in comparison to our actual store locations. I even have how much money each individual customer has spent attributed in both shapefiles if I wanted to organize this by amount spent. What do you think would be the best methodology to show this? I have the Spatial Analyst and Business Analyst extensions installed.