the integration of Geographical intelligence into all marketing aspects including sales and distribution, [...] routing, territorial planning, and site selection (Wikipedia)

learn more… | top users | synonyms

5
votes
2answers
320 views

Available US State or National business (or employer) database lists?

This question dovetails with this post on geomarketing applications. I am familiar with some of larger, paid-for business registry's like InfoUSA and Dunn & Bradstreet. While the detailed ...
12
votes
1answer
2k views

Open-source GIS implementation of the Huff model

This might be a stretch, but I was wondering if anyone implemented gravity modeling tools or scripts for Retail Market Analysis (like the Huff Model), to analyze spatial data for customer-store ...
3
votes
3answers
762 views

In ArcGIS how can I append the number of points that are located inside each individual block groups of the entire US?

I am using ArcGIS 10 and I have 2 shapefiles; (a) a polygon shapefile of block groups of the entire US, (b) a point shape file of customer locations throughout the US. What I want to know if how many ...
5
votes
2answers
428 views

Locating shapefile of European railways for goods transportion?

We are trying to make a project about European goods trade so we need railway data in shapefile format. More specifically, we are trying to find the potential of mine products being exported from ...
20
votes
1answer
2k views

Gravity/Huff model tools

I am looking for a way to simulate a gravity model using a point-based layer. All my points are assigned a z-value and the higher this value, the larger is their "sphere of influence". This influence ...
5
votes
3answers
464 views

What kind of datasets are necessary for geomarketing applications?

If you would have to create a data base for geomarketing applications yourself, what kind of datasets would you purchase/collect? The first goal would be to find new store locations. Another would be ...