the integration of Geographical intelligence into all marketing aspects including sales and distribution, [...] routing, territorial planning, and site selection (Wikipedia)

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How to know which parameter is dependent in GWR?

I'm trying to do marble export from Turkey to the world. I have almost all kinds of data about marble trade.(also populations, GDP). How to know which parameter is dependent in Geographically ...
8
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2answers
157 views

Good Things To Highlight About GIS on a Company Website?

I'm in the process for creating the GIS content for our new company website. So far, I am having some serious issues. GIS is a complicated subject. First off, most people coming to our website won't ...
5
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2answers
100 views

Locating shapefile of European railways for goods transportion?

We are trying to make a project about European goods trade so we need railway data in shapefile format. More specifically, we are trying to find the potential of mine products being exported from ...
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22 views

Where can I find North American Pipeline Data? [duplicate]

I work for an energy management company and need to couple this data with natural gas projections. Any help would be appreciated!
0
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1answer
353 views

How do I choose parameters for the Huff model that best fit my data?

I'm using the Huff model for some analysis I'm doing. For those not aware, the Huff model is a probabilistic model for retail trade area analysis. H_ij is the probability that a person at location ...
18
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1answer
971 views

Gravity/Huff model tools

I am looking for a way to simulate a gravity model using a point-based layer. All my points are assigned a z-value and the higher this value, the larger is their "sphere of influence". This influence ...
5
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1answer
154 views

How many GIS projects deal with just basic “putting markers on a map”?

Is there an academic paper or conference contribution, where someone estimated how many GIS projects actually deal with only a very basic usage of GIS data? Something equivalent to the infamous "80% ...
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0answers
52 views

Best Source for Consumer Data for direct contact [closed]

Parcel data is fairly easy to consume within a map; it gives you name and address information. Are there any map based contact information providers? Does anyone provide a service that is consumable ...
6
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2answers
119 views

constructing customer-derived trade areas

I am interested in creating some customer-derived trade areas that represent "most" of the customers for a given store (say 80%). I have both the customers and the stores geocoded. The ESRI Business ...
7
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1answer
496 views

Alternatives to ESRI Business Analyst

Does there exists any other software that can do store-level trade area analysis without much programming overhead? I am particularly interested in: Creating cutomer-derived trade areas that ...
3
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3answers
735 views

In ArcGIS how can I append the number of points that are located inside each individual block groups of the entire US?

I am using ArcGIS 10 and I have 2 shapefiles; (a) a polygon shapefile of block groups of the entire US, (b) a point shape file of customer locations throughout the US. What I want to know if how many ...
7
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3answers
177 views

Arguments for opening a GIS area in an important agricultural-related bank?

the managers of the bank where I work at have been considering creating a "GIS-unit" that would help with economic-related research / business inteligence. They asked me to raise a list of reasons of ...
12
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1answer
2k views

Open-source GIS implementation of the Huff model

This might be a stretch, but I was wondering if anyone implemented gravity modeling tools or scripts for Retail Market Analysis (like the Huff Model), to analyze spatial data for customer-store ...
5
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2answers
292 views

Available US State or National business (or employer) database lists?

This question dovetails with this post on geomarketing applications. I am familiar with some of larger, paid-for business registry's like InfoUSA and Dunn & Bradstreet. While the detailed ...
5
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3answers
391 views

What kind of datasets are necessary for geomarketing applications?

If you would have to create a data base for geomarketing applications yourself, what kind of datasets would you purchase/collect? The first goal would be to find new store locations. Another would be ...