New answers tagged geomarketing
I partly agree with @Ari Isaak. Some of the clients don't want a lesson. In your place, I would mention GIS and make a subpage from that page, which elaborates the terms. Some clients will take their time and would like to learn a little about the concept of GIS, particularly, the structure of the product they're about to purchase. I would make a brief ...
Skip the description and focus on past successful deliverables. They want to know that you can solve their problem. They don't want a lesson.
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