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Benefits of using GIS in business intelligence software?

Business intelligence softwares use a lot of data in order to create reports helping decision makers. Given that more and more GIS resources and services are available and that data can often be located in space, the geographic dimension of data can bring useful insights when analyzing data.

Rendering geocoded data on thematic maps is the simplest and most obvious application of using GIS in BI software. What are the other ways to benefit from GIS in business intelligence? What kind of resources or methods could be used to improve the usefulness of maps when making business-specific decisions? What are the already existing products in this domain?