I copied a small bit of text from a word document into a label which had the ' ← ' symbol in it (2190, alt+x).
Whenever I export the map to a pdf, the '←' symbol becomes a spiral. If I make the arrow symbol bold, it becomes a fleur de lis in the pdf. I have tried checking the 'Embed All Document Fonts', 'Convert Marker Symbols to Ploygons', changed all the Picture Symbol settings and nothing seems to keep the arrow from becoming something else.
It does not appear to matter if the text is a label taken from the attribute table, a Label Expression or is an annotation as the end result is the same.
If I save the word document as a .pdf, the arrow remains an arrow and does not change. Additionally, if the text with the spiral/fleur de lis is copied from the map pdf and pasted into Notepad, the spiral reverts to an arrow.
I realize there are many, many workarounds to this problem (not using the arrow, inserting a symbol etc), but I am more curious as to why it only seems to happen in ArcMap. It is now a matter of stubbornly trying to keep the arrow from being converted by ArcMap as a matter of principle.
Does anyone have any insight on why this occurs / how to keep the arrow?
"<FNT name = 'Arial'>" + ' ←' + "</FNT>" + ' Pathway to Moosehide Village '
it came out fine. Thanks for all the suggestions.