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With companies like Arc2Earth and Spatial Energy offering solutions to view Google imagery and maps inside ArcGIS for Desktop, there is clearly a legal way to develop a similar product yourself. My question is how can this be accomplished and what licensing is required?

We would like to (legally) view and print Google imagery and maps inside ArcGIS for Desktop, Flex based web mapping applications, and JavaScript web mapping applications. My dream is to somehow provide this as a map service or image service using ArcGIS for Server.