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I'm using ArcMap 10.2- I've got a series of coordinate points, each with an associated value (level of income) that I would like to turn into a heatmap.

I've projected the points onto a map, run the optimized hot spot tool, and it has changed the color of each of the points based on the Z scores from deep red to deep blue. However I want to go from colored dots to a fully shaded map, particularly like the second and third maps under "Example 1" here:

http://resources.arcgis.com/en/communities/analysis/017z00000015000000.htm

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    Theres a few ways to interpolate a surface. You could run Natural Neighbor on the points (and run Reclassify on that output if you need). Theres a few other ways to create a surface. Note though, generally your data lends itself towards one method over another. – KHibma Nov 19 '14 at 21:54
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    This GPK you can download demonstrates the entire workflow I mentioned above : arcgis.com/home/item.html?id=02b7dddf672f40c4b0129aa7420105d9 – KHibma Nov 19 '14 at 22:02
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    Your examples are considered more of a heat map than a hot spot map. (Yes, I know you can argue about the definition of a heat map, but at least colloquially, that's what the examples are). Arc has a kernel density tool as one option, in, I think, the spatial analyst extension that can create these maps. – recurvata Nov 19 '14 at 23:50
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As commented by @KHibma:

There's a few ways to interpolate a surface. You could run Natural Neighbor on the points (and run Reclassify on that output if you need). Theres a few other ways to create a surface. Note though, generally your data lends itself towards one method over another.

and

This [Geoprocessing Package for 911 Call HotSpots] you can download demonstrates the entire workflow I mentioned above : http://www.arcgis.com/home/item.html?id=02b7dddf672f40c4b0129aa7420105d9

This geoprocessing package creates a hotspot surface based on 911 call locations. This service was demonstrated at the Esri DevSummit 2012 in the Geoprocessing Service Sessions

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