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This question already has an answer here:

I'm struggling to georeference a .jpg map. When I load it in to ArcMap, I cannot see the picture at all, so I cannot georeference it. (I tried to zoom to the map layer but the map just does not appear).

Does anyone have a solution for this?

marked as duplicate by julien, Mapperz Jan 8 '15 at 15:21

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

  • Duplicate: gis.stackexchange.com/q/28567/8104 – Aaron Jan 8 '15 at 14:45
  • I would disagree that this is a duplicate, the OP doesn't actually state they have no digitizing data as per the other Q, just that they can't see the .jpg they want to georef. – MAJ742 Jan 8 '15 at 16:11
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Instead of trying to zoom to layer you need to use the georeferencing toolbar to display your .jpg

Once you have the .jpg in your table of contents, navigate to where your image will be georeferenced (assuming you have a basemap) you can then open the drop-down and select fit to display:

Fit to display

This will center the image on your screen allowing you to start the georef process with it roughly in the right location.

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