I have the task of creating a map in which the objective would be to help determine a site for a conference. I have the following data:
Addresses of possible conference attendees (I have already geocoded them). 6 possible city sites in the Northeast.
I have the Spatial Analyst extension but not network analyst.
I think a major factor in determining a site would be proximity to the city site and keeping driving time to a minimum for as many people as possible, say less than 3 hours or so or 150 miles).
How can I make a heat map as a general overview of clusters? Answered below I used the kernal density analysis.
How can I figure out the best site based on least driving distance without using network analysis? Answered below.