I would like to add a .jpg, .png or .tiff with a no background. In other words, I want the logo to appear as it was created, without a border or background, to my Layout view.
Also is it possible to have a transparent logo.
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Another nice work around I regularly use to insert my company's logo with a transparent background is to add an additional dataframe in layout view. Then bring the transparent background tif or png in as a layer, zoom to layer, go to the symbology tab in layer properties change Stretch to none and Display background value (R,G,B, / 0,0,0) as hollow. Ensure your dataframe background is also set to hollow and has no frame. You should have your image or logo with all of it's transparent background glory, in a usable form in layout view. (Change frame and use the zoom tools to get the image or logo to the size you'd like in your layout) This all sounds a bit cumbersome but once you have done it regularly it is a fairly quick work around to perform.
This is a known issue, here is the work around
Open the image using Microsoft Word or PowerPoint, then right click on image and cut/copy and then paste the image into the ArcMap document in layout view.