1

How do I turn on the reference layer in the World Imagery Basemap?

It is not located on the Table of Contents.

3

I think you need to select the World Imagery with labels. The World Imagery page at ArcGIS.com has a reference indicating:

There are three ready to use web maps that use the World Imagery service as their basemap, Imagery, in which both reference layers are turned off, Imagery with Labels, which has World Boundaries and Places turned on but World Transportation turned off, and Imagery with Labels and Transportation, which has both reference layers turned on.

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