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CartoDB helpfully shows a daily hit count for each map, but I can't find out how end of day is defined. I seem to get lots of hits "overnight" in UTC, and I swear the hit count for two days ago just changed. What is the time zone?

Also, does just viewing a page with a map embedded count as a hit (eg by a robot), or does the visitor have to click into the map?

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The end of the day for the map stats is defined in UTC. Internally, the stats are stored in Redis per day, being the day a "UTC day".

Each time the map is visualized it counts as a mapview. It doesn't require the map to be clicked, just the tiles to be requested to the server. If, for example, your map is embedded in an article in a newspaper site, when someone opens the article and the map is rendered in the browser that will count as a mapview. It doesn't require the user to go to the map and browse through it.

Another example: CartoDB public profiles usually feature the most popular map of the user, which is automatically embedded. Each time someone checks your public profile, it would sum a mapview to your featured map -- not the thumbnails of all the maps you might have created and published, just the featured map which is actually browseable.

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