I have been doing a tutorial in ArcGIS and I'm trying to label cities in California but I can't seem to locate the right setting to bring all the city labels to the edge of the study area. I am using the offset feature in Maplex but I can't get the result I'm looking for. The example in the tutorial shows all cities on the edge of the study area. I'm thinking perhaps this was done manually, but I'm not sure.
Or would there be another alternative to labelling in a somewhat messy map.