I have a KMZ file with data cell phone antenna coverage.
I try to convert with tool kml to layer but it converts only points. That information with coverage disappeared. I tried to use ET but it also returns only points.
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You will be able to see the images inside your
*.kmz by re-naming it to
*.zip but images are raster data while shapefiles are a vector format.
You could investigate raster to vector conversion using ArcScan, if the images are two-coloured.