# QGIS Label Rule

I want to create rule based labeling for a layer where I want to label any features that have "private" anywhere in the value under "ROAD_NAME"

Highway 1 Highway 2 Road 1 Road 2 Private 1 Private 2

I want to label all values except the ones that have "private" anywhere in their name. Is there an expression that uses a wildcard character or something similar to do this?

You should be able to use the regexp_match function under String in the expression builder to do this.
  NOT (regexp_match( "ROAD_NAME",'\\bPrivate\\b') >= 0)

while find all the features where "ROAD_NAME" doesn't contain Private as a single word.