In many circumstances I experienced how powerful maps can be because a key decision maker just enjoys looking at a beautiful representation of facts instead of reading 10 pages of text. I have a background in geography, and we learned GIS software at the university, however the courses never discussed in depth aspects of beauty and aesthetics.

I would like to learn, however, more about what makes a map really beautiful and I'm searching for literature/blogs/websites/courses etc. Aspects like color choice, fonts, layouting for different formats (web/print) should be discussed. Basically it goes into the direction of graphic design but in the field of GIS and based on the possibilites of GIS software (preferentially QGIS).

I forgot to tell that (as a start) I already saw Kenneth Field and his wonderfull blog. Kenneth also recently published a comprehensive book that is based on ArcGIS.

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    Just start with any book on cartography and visualisation. Basic rules include not too much information, not too many classes, similar information share colour or pattern, etc. My former Prof mostly published in German, but one of his former assistants (Anita Graser) is rather renowned for her english blog. Though she presents a lot of GIS-techniques, there are also some snippets on visualisation. – Erik Aug 2 '19 at 7:57
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    Se also gis.stackexchange.com/search?q=beautiful – Vince Aug 2 '19 at 13:47