Adding other data to points in ArcMap document?

Question

I'm a user (not producer) of ArcGIS documents in my work and I need some help asking experts with the following:

I have some Microsoft Word documents and some pictures that describe characteristics of buildings that I have represented in ArcMap 10.1 document as a points in a shape. I need to have access to the data and pictures when I select any of these points (buildings) clicking on ArcMap project and read this info when needed.

Can I add this both type of data in ArcMap or should I create a separated database and link ArcMap and this DB in any way?

Should I create a PDF file joining MS Word and images to have only one file and access them?

Answer 1

Defining dynamic hyperlinks through Identify results

You can dynamically add a hyperlink to a feature using the Identify tool Identify. With dynamic hyperlinks, you do not use an attribute field to supply the hyperlink targets. The hyperlink target you specify is associated with the identified feature. This association is stored with your layer. They are also stored with your layer if you save the layer to a file.

Click the Identify tool Identify on the Tools toolbar.
Click the feature for which you want to define a hyperlink.
Right-click the feature in the Identify window and click Add Hyperlink.
Specify the desired hyperlink target. 

Note:

The Hyperlink Base setting has no effect on dynamic hyperlinks.

You can specify any number of dynamic hyperlinks for any feature. All the dynamic hyperlinks defined for a feature are listed in the Hyperlinks pull-right list in the identify results context menu (steps 1–3 above). Also available from this menu is Manage Hyperlinks. Here, you can add and remove dynamic hyperlinks for this feature. This list does not include field-based hyperlinks, and the commands available have no effect on field-based hyperlinks.

Source: http://resources.arcgis.com/en/help/main/10.1/index.html#//00s500000004000000