This is not specific to any system. Suppose there's a large red rock on a terrain which can be easily found and clearly seen and there's an artificial object such as a mall near that large red rock.
That object could have a name that matches its location such as "Large Red Rock Mall" and so it would be intuitive to look for that mall near that rock or it could have some mismatching name that would make the search much harder.
I'm pretty sure this arises in GIS systems and causes people to place some kinds of metainformation next to such badly named objects.
Is there a widely used term for these two situations that would mean something like "how well the object name matches its location"?