Questions tagged [geomarketing]

the integration of Geographical intelligence into all marketing aspects including sales and distribution, [...] routing, territorial planning, and site selection (Wikipedia)

Filter by
Sorted by
Tagged with
2 votes
0 answers

Have voronoi take into account line boundaries (such as rivers, highways...) (on Qgis 3.14)

I have points locating supermarkets. I would like to use the Voronoi method to automatically delineate the catchment area of each supermarket (in real life of course it overlaps a bit on each other ...
Philippe Morgan's user avatar
1 vote
1 answer

Comparing ESRI Demographic Data from different years

I have in my possession ESRI Demographic update data for multiple years: 2013/2018, 2014/2019, 2015/2020, 2016/2021, 2017/2022. I am currently trying to see if it is possible to compare each of these ...
tjwashin234's user avatar
5 votes
0 answers

Comparison of clustering methods on geodemographic classification

Most geodemographic classification systems using K-means method for clustering and creating segments. For example, ESRI Tapestry(Business Analyst) is most using geodemographic system lately. What ...
mustafaergun's user avatar
-1 votes
1 answer

Seeking suitable software for business analysis using Huff model? [closed]

I have a GIS background though have bin in another field for 3 years. Recently I have joined a project with an expansion goal in which I am expected to use gravity model like Huff model. I have ...
user2355306's user avatar
8 votes
2 answers

Good Things To Highlight About GIS on a Company Website?

I'm in the process for creating the GIS content for our new company website. So far, I am having some serious issues. GIS is a complicated subject. First off, most people coming to our website won't ...
7 votes
2 answers

Locating shapefile of European railways for goods transportion

We are trying to make a project about European goods trade so we need railway data in shapefile format. More specifically, we are trying to find the potential of mine products being exported from ...
mustafaergun's user avatar
1 vote
1 answer

How do I choose parameters for the Huff model that best fit my data?

I'm using the Huff model for some analysis I'm doing. For those not aware, the Huff model is a probabilistic model for retail trade area analysis. H_ij is the probability that a person at location i ...
Geoff's user avatar
  • 195
27 votes
1 answer

Gravity/Huff model tools

I am looking for a way to simulate a gravity model using a point-based layer. All my points are assigned a z-value and the higher this value, the larger is their "sphere of influence". This influence ...
Damien's user avatar
  • 885
6 votes
1 answer

How many GIS projects deal with just basic "putting markers on a map"?

Is there an academic paper or conference contribution, where someone estimated how many GIS projects actually deal with only a very basic usage of GIS data? Something equivalent to the infamous "80% ...
knb's user avatar
  • 423
6 votes
2 answers

constructing customer-derived trade areas

I am interested in creating some customer-derived trade areas that represent "most" of the customers for a given store (say 80%). I have both the customers and the stores geocoded. The ESRI Business ...
dimitriy's user avatar
  • 343
6 votes
2 answers

Alternatives to ESRI Business Analyst

Does there exist any other software than business analyst that can do store-level trade area analysis without much programming overhead? I am particularly interested in: Creating customer-derived ...
dimitriy's user avatar
  • 343
3 votes
3 answers

In ArcGIS how can I append the number of points that are located inside each individual block groups of the entire US?

I am using ArcGIS 10 and I have two shapefiles; (a) a polygon shapefile of block groups of the entire US, (b) a point shapefile of customer locations throughout the US. What I want to know if how ...
Furlong's user avatar
  • 2,097
8 votes
3 answers

Arguments for opening a GIS area in an important agricultural-related bank?

the managers of the bank where I work at have been considering creating a "GIS-unit" that would help with economic-related research / business intelligence. They asked me to raise a list of reasons of ...
user avatar
14 votes
2 answers

Open-source GIS implementation of the Huff model

This might be a stretch, but I was wondering if anyone implemented gravity modeling tools or scripts for Retail Market Analysis (like the Huff Model), to analyze spatial data for customer-store ...
RyanKDalton's user avatar
4 votes
2 answers

Seeking US State or National business (or employer) database lists

This question dovetails with What kind of datasets are necessary for geomarketing applications?. I am familiar with some of larger, paid-for business registry's like InfoUSA and Dunn & Bradstreet. ...
RyanKDalton's user avatar
6 votes
3 answers

What kind of datasets are necessary for geomarketing applications?

If you would have to create a data base for geomarketing applications yourself, what kind of datasets would you purchase/collect? The first goal would be to find new store locations. Another would be ...
underdark's user avatar
  • 83.7k