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Questions tagged [geomarketing]

the integration of Geographical intelligence into all marketing aspects including sales and distribution, [...] routing, territorial planning, and site selection (Wikipedia)

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votes
2answers
577 views

Available US State or National business (or employer) database lists?

This question dovetails with this post on geomarketing applications. I am familiar with some of larger, paid-for business registry's like InfoUSA and Dunn & Bradstreet. While the detailed ...
26
votes
1answer
4k views

Gravity/Huff model tools

I am looking for a way to simulate a gravity model using a point-based layer. All my points are assigned a z-value and the higher this value, the larger is their "sphere of influence". This influence ...
13
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2answers
3k views

Open-source GIS implementation of the Huff model

This might be a stretch, but I was wondering if anyone implemented gravity modeling tools or scripts for Retail Market Analysis (like the Huff Model), to analyze spatial data for customer-store ...
3
votes
3answers
831 views

In ArcGIS how can I append the number of points that are located inside each individual block groups of the entire US?

I am using ArcGIS 10 and I have two shapefiles; (a) a polygon shapefile of block groups of the entire US, (b) a point shapefile of customer locations throughout the US. What I want to know if how ...
5
votes
2answers
3k views

Locating shapefile of European railways for goods transportion?

We are trying to make a project about European goods trade so we need railway data in shapefile format. More specifically, we are trying to find the potential of mine products being exported from ...
6
votes
3answers
588 views

What kind of datasets are necessary for geomarketing applications?

If you would have to create a data base for geomarketing applications yourself, what kind of datasets would you purchase/collect? The first goal would be to find new store locations. Another would be ...