Questions tagged [geomarketing]

the integration of Geographical intelligence into all marketing aspects including sales and distribution, [...] routing, territorial planning, and site selection (Wikipedia)

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Comparison of clustering methods on geodemographic classification

Most geodemographic classification systems using K-means method for clustering and creating segments. For example, ESRI Tapestry(Business Analyst) is most using geodemographic system lately. What ...
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Comparing ESRI Demographic Data from different years

I have in my possession ESRI Demographic update data for multiple years: 2013/2018, 2014/2019, 2015/2020, 2016/2021, 2017/2022. I am currently trying to see if it is possible to compare each of these ...