You can use a several tools to export a GIS-map to an interactive HTML- or SVG-map. Here are some examples:

**[HTML ImageMapper][1] (ArcGIS):** You can use the ArcGIS extension HTML ImageMapper to export your ArcGIS map to an interactive map. The output is a HTML-map. You only need a browser to view the map.
Here is a link to an [example map][2].

**[Mappetizer][3] (ArcGIS):** Export to an interactive SVG-map.

**[SVGMapMaker][4] (Mapinfo):** Export to an interactive SVG-map.

  [1]: http://www.alta4.com/webmapping/html-imagemapper.html?L=1
  [2]: http://www.transportscotland.gov.uk/road/technology/traffic-count/map-application
  [3]: http://www.mappetizer.de/en/description/index.html
  [4]: http://www.spatialinsights.com/catalog/product.aspx?product=154