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customer Customer prospecting for the united statesUnited States within specific drive time using ArcMap and Business Analyst

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customer prospecting for the united states within specific drive time

I have a set of demographic variables that I want to use to identify areas within United States that meet this criteria. I have used the customer prospecting tool in Business Analyst but the issue that I have is that I want to identify those areas only within 10 min of a drive time.