You can use a several tools to export a GIS-map to an interactive HTML- or SVG-map. Here are some examples:
HTML ImageMapper (ArcGIS): You can use the ArcGIS extension HTML ImageMapper to export your ArcGIS map to an interactive map.
The output is a HTML-map. You only need a browser to view the map.
Here is a link to the vendor. Here is a link to an example map.
Mappetizer (ArcGIS): Export to an interactive SVG-map.
SVGMapMaker (Mapinfo): Export to an interactive SVG-map.