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I remember this system(website) from a couple of years ago, but I don't remember the name. But the general idea is that you could identify any location on the earth with 3 words. IIRC, there was no actual data available but there was a paid web API.

What was this website?

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The website is called what3words which says on its website that:

what3words is a unique combination of just 3 words that identifies a 3mx3m square, anywhere on the planet.

It’s far more accurate than a postal address and it’s much easier to remember, use and share than a set of coordinates.

This capability is now integrated within the ArcGIS platform as a locator and it is also available for QGIS (see Does QGIS have any plugin to work with WhatThreeWords?).

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